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Discover 5 strategies to increase your email marketing response rates Ready to boost your email engagement? In this virtual presentation led by Strategic Marketing and Communications, five proven strategies to increase response rates in your email marketing and communications will be explored. Backed by real-life examples and UIC-specific data, this session will highlight actionable tactics you can start using right away — including A/B testing, audience segmentation, personalized messaging and data-driven decision-making — all within UIC’s official Emma Email Marketing platform.